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Top 3 Characteristics High Quality Patients Look for in Their Dentist

The dental industry is arguably one of the most rewarding and complex fields one may pursue a career in. One of the reasons it is such a lucrative field is because of the pervasive desire for good dental hygiene and improvements. A dental professional is required to have a wide variety of skills ranging from…
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Why Dentists Need to Take Advantage of Dental Ads Now

Why Social Media Ads are Important Social media has become one of the most prominent ways to directly connect and engage with others on the internet. As a research analyst in a department of over 20 years of dental marketing experience, we see that the research is clear in regards to social media advertising. The…
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College Students Would Make Great Employees

Why College Students Would Make Great Employees

A common theme across all businesses is the desire to hire employees that have unique strengths and mindsets that will allow them to bring new ideas to the table. This, however, is easier said than done. How exactly does an employer find someone unique amongst a sea of cookie-cut graduates and potential employees? What specific…
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dental-marketing-covid-19

The Five Things Your Team Needs To Think About During and After COVID-19

COVID-19 has imposed never before seen trials and difficulties unto our society and economy. Medical professionals all over the world are working relentlessly to minimize the effects of the virus and aid those who have fallen ill. In a time ridden by apparent instability and ambiguity, it is crucial that dental and medical institutions are…
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How to create a dental ad that will succeed…

SO HOW CAN DENTISTS MAKE AN ACTIVE DENTAL AD THAT WORKS? IS IT EASY? While dental advertisements come in a variety of shapes and sizes, all great dental marketing campaigns share several common characteristics. The most prominent characteristic of an effective dental advertisement is that it is impactful. A dental advertisement only has a few…
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The Billion Dollar Dental Market is Held Within Your Keywords

Right Keywords are the Key The multi-billion dollar dental market is held within your dental keywords. What does this mean? It means the dental industry is booming. And because it’s booming, there is opportunity at almost every corner to attract new, quality-paying customers to your practice. This article is for everyone; from those who are…
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Essential SEO Optimization Strategies for Dentists

SEO Defined and its Importance SEO, also known as Search Engine Optimization, is the method of being able to increase traffic to your website using free or natural search results on search engines like Google, Yahoo, and Bing. Many people have heard of SEO optimization but not many people know how to take advantage of…
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Why Local Dentists Need to Take Advantage of Facebook Ads Now

Why Facebook Ads are important Social media has become one of the most prominent ways to directly connect and engage with others on the internet. As a research analyst in a department of over 20 years of dental marketing experience, we see that the research is clear regarding Facebook advertising. The data shows businesses who…
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Dental Websites – Lessons On Attracting High Quality Patients

How Great Dental Websites Attract High Quality Patients Practice owners can lose sight of what their dental website needs to accomplish. That’s why every site designer, web developer, dentist, and doctor must remember that these two goals that I’m about to share are the most important when it comes to a client’s success or your…
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Why you need to be a SEO expert after you get a new dental logo

SEO optimization is important when it comes to getting your message out as well as your image. Let’s dive into how you can start optimizing your dental SEO so that your image as well as possible new branding can get recognized. Modern Logos Modern logos have changed. Sometimes the best way to fix your image…
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What Can Negative Reviews Do To Your Business?

Getting a bad review. In fact, it’s stressful! You might want to ignore the negative review hoping it will just go away. The fact is, responding to a negative review can hurt your business too. If you own a business, online reviews come with the territory. Here are the possibilities of how a bad review…
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SEO and Ads failing?
Here's why...

You could have the million dollar commercial but what happens when your website and online reputation are duds? In this video, I'll discuss exactly how the OIT strategy turns website visitors into appointments. Better than that, I included a surprise at the end! ~5 minutes.

why seo and ads fail

"The 'hot strategy' of last year is over. The market is always changing. To stay ahead you need to be smart and consistently pursue innovation, where ever it may be found."

- Cole Williams, CEO