Dental Websites
Websites are your new storefront
you only get one chance to make a first impression.
Various dental marketing strategies have fluctuated in popularity and effectiveness over the years so dental practices and their dental marketing teams may be wondering what is the most effective method to draw the most attention and traffic to their website from as many high-quality dental patients as possible. One strategy that helps dental practices project the desired impression and attract ideal patients is by employing Online Image Tactics, also known as the OIT strategy.
The OIT strategy has been used by some of the top dental practices across the country and has allowed them to optimize their online presence and impression on new dental patients. This dental marketing method is very simple and straightforward. It involves designing a dental website and incorporating strategic images to create a specific environment for dental website visitors to form their initial impression of a dental practice.
In other words, the OIT strategy allows a dental practice to directly influence how their patients and website visitors view their practice.
This has the ability to attract the attention of more members in a practice’s target audience, fill the schedule with appointments and high-quality patients, and potentially lead to future growth and expansion.
Various dental marketing strategies have fluctuated in popularity and effectiveness over the years so dental practices and their dental marketing teams may be wondering what is the most effective method to draw the most attention and traffic to their website from as many high-quality dental patients as possible.
One strategy that helps dental practices project the desired impression and attract ideal patients is by employing Online Image Tactics, also known as the OIT strategy.
The OIT strategy has been used by some of the top dental practices across the country and has allowed them to optimize their online presence and impression on new dental patients. This dental marketing method is very simple and straightforward. It involves designing a dental website and incorporating strategic images to create a specific environment for dental website visitors to form their initial impression of a dental practice.
In other words, the OIT strategy allows a dental practice to directly influence how their patients and website visitors view their practice. This has the ability to attract the attention of more members in a practice’s target audience, fill the schedule with appointments and high-quality patients, and potentially lead to future growth and expansion.
The use of the OIT strategy and simple addition of images into a dental website is inherent to a successful dental website. When a person is presented with an image or body of text, their eyes are naturally drawn to the photo. Dental blogs, social media posts, google ads, and all forms of digital dental marketing become far more engaging for the reader when they include a photo.
Since people are innately drawn to images, dental marketing teams can think critically and have complete control over which images, and underlying messages or themes, are associated with their practice. Epic Modern Marketing’s years of analytic research has determined that when a dental practice’s website has been personalized and optimized to fit their specific needs and desired disposition, they can expect up to a 113 percent increase in traffic to the dental website’s homepage and service page.
Once a dental practice has utilized the OIT strategy to refurbish its website, it can then spread its online presence and search engine ranking by optimizing the images for Search Engine Optimization or SEO.
When dental practices begin to incorporate SEO into their dental website and dental advertisements, most people overlook the opportunity to optimize their images along with the body text.
Creating a custom website that clearly reflects the capabilities and character of a dental practice has the ability to greatly increase the number of patient visits to the site's homepage, but more importantly, create more traffic to the service page where patients can acquaint themselves with available treatments and learn more about dental implants, veneers, Invisalign, and whatever else the practice has to offer.
This type of traction is beneficial for dental practices of all sizes and specialties because it creates an active online presence with a positive, revamped demeanor. Furthermore, the vast majority of dental patients book appointments directly on the dental website.
A dental practice can spend a large portion of their marketing budget on beautifully designed and engaging television advertisements and dental Google ads, but these investments will not be nearly as effective if a dental practice does not have a legitimate online presence and reputation.
If a patient sees an advertisement, they have to look up the practice and navigate through the website or call the office to make an appointment. Realistically, not every patient in a dental practice’s target audience that sees these advertisements is going to book an appointment.
It’s tragic to think of how many high-quality dental practices, despite their skill, are not getting nearly as much attention and new patients because they lack the credibility supported by a strong online presence. Basically, if a dental practice has not optimized its online reputation and dental website they are also not reaping all the benefits nor maximizing their new patient intake from their dental marketing methods.
While the actual information and content on a website has a more prominent role in optimizing a dental website, images also have great potential to improve inbound traffic to a website. After a dental practice has determined which images will be put on the dental website, there are a few steps it can take to fully optimize its online presence.
The image needs to be named something descriptive and appropriate to make it more likely to be rendered as a result.
This description makes it easier for search engines to understand what the image is depicting, making it more likely to be featured in the relevant image results. To ensure a dental website has the best quality images, it is also a good idea that the website features original photography, video, and media.
This not only will help the dental office stand out amongst others, but it will give patients visiting your website a sneak peek at what the dental practice is actually like and capable of doing.
Images are crucial to grabbing the patient’s attention and SEO can give dental practice’s the extra fuel they need to get found by high-quality dental patients online every day. Finding the right images and personalizing a dental website is a time-consuming investment, but the long term benefits are worth this additional effort.
The use of Online Image Tactics allows dental marketers to convert a once generic, unimpressive dental website into a custom website tailored to accurately reflect the nature and various abilities the practice has. The underlying goal of this strategy is to turn every person who navigates to the site into a booked appointment on the office calendar.
By optimizing a dental website to best reflect the personality of the practice, they will be able to draw the attention of the high-quality dental patients that are best suited to visit the practice. These patients will likely leave positive reviews of the dental practice to further boost their online reputation and search engine ranking.
The processes of optimizing a dental website through the OIT strategy and image embedded SEO is a one-time investment that will produce long term benefits.
Epic Modern Marketing’s team understands the technicalities and importance of listing management and a polished online presence and can help dental practices of all sizes all over the country create more traction for their website and get found easily and more frequently by high-quality patients.
There are several different packages offered by Epic’s experienced dental marketing team that help dental practices make the most out of their dental marketing investments through techniques like Search Engine Optimization, dental website design, online reputation management methods, and social media advertising.
The Epic Image package gives dental marketing clients the opportunity to customize their own Online Image Tactics (OIT) to help practices get on the right track for future growth and expansion.
Additionally, Epic offers a different dental marketing plan solely devoted to dental website design and development.
This plan involves epic’s skilled design team working diligently with every single client to provide them with a modern website meant to attract high-quality patients that will book appointments, optimize the dental website’s texts and images through embedded SEO and keyword seeding, and prepares the dental practice and corresponding website for future digital dental marketing campaigns and advertisements.
These are just two of the many flexible packages Epic offers to help dental practices all across the country covert all of their online traffic into patient phone calls and booked appointments.
More details and information regarding pricing and specific services offered in the numerous plans can be found on the Pricing page on Epic Modern Marketing’s website.
Epic’s team prides itself on the versatility of the packages offered to dental and medical marketing clients. Each aspect of the client’s package is tailored to achieve the specific goals of that unique client, ensuring that each dental practice that puts their trust in Epic’s team of dental marketing professionals gets the most out of their dental marketing investments.
Non-digital dental marketing and advertising methods are things of the past, so if a dental practice wants to get ahead into today’s fast-paced mobile world and set their practice up for future growth and expansion, they ought to consider the what innumerable benefits of Online.
Image Tactics, dental website optimization, and the various other lucrative digital dental marketing strategies can do for their practice today and for years to come.
No Long Term Contracts
Stress-free plans that encourage partnerships.
Make your dental marketing agency an easy choice..
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